Tony Cram, Business Author

Author of four management books and contributor to the Financial Times Handbook of Management, Tony writes in an accessible, well-informed style. His work is illustrated by vivid business examples. The approach is always practical and focused on business success.

In addition to the books below, Tony Cram has had in excess of twenty papers published in the last 10 years, appearing in the country's top business and management journals. Details of these, including downloadable copies, are available on the Journal Publications page.

The Finishing Touch - How to build world-class customer service
Financial Times Prentice Hall (2010)

View and purchase online: Amazon | Pearson Education

The Finishing Touch will show you how to make a good customer experience great by building up to an impressive finish that every customer will remember. Real-life examples, practical advice and tailored information for your industry at the end of each chapter.

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Smarter Pricing - How to capture more value in your market
Financial Times Prentice Hall (2006)

View and purchase online: Amazon | Pearson Education

Smarter Pricing is designed to be a short sharp companion to intelligent pricing. It will guide you to more profitable possibilities and support more decisive pricing. Use the advice and it will deliver excellent value to you.

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Customers that Count - How to build living relationships with your most valuable customers
Financial Times Prentice Hall (2001)

View and purchase online: Amazon | Pearson Education

".. I was delighted to see a book exploring the importance of understanding our customers' psyche as a key driver for building fruitful long-term business relationships - excellent, a thought-provoking read." Peter Ellwood, Group Chief Executive Lloyds TSB Group plc

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The Power of Relationship Marketing - Keeping Customers for Life
Financial Times Prentice Hall (1996)

View and purchase online: Amazon

The Power of Relationship Marketing meets the need for a practical guide to the implementation of relationship marketing, packed with examples and advice.

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Seven of the Best - How service brands are delivered
A chapter in Financial Times Handbook of Management, Stuart Crainer & Des Dearlove (editors)
Financial Times Prentice Hall (2004)

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Seven practical steps to delivering successful service - applicable to consumer and business markets.

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The Company Is King - Consequences of Customer Relationship Management
A chapter in Financial Times Handbook of Management, Stuart Crainer & Des Dearlove (editors)
Financial Times Prentice Hall (2004)

View and purchase online: Amazon

Real world opportunities from customer relationship management.

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Recession Strategies - Right moves for weathering the storms
A chapter in Mastering Risk: Part One: Concepts: 1, James Pickford (editor)
Financial Times Prentice Hall (2000)

View and purchase online: Amazon

Well-grounded answers for executives facing tougher times ahead.

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