Profile

Tony Cram
Tony teaching a live Internet class
Teaching a live Internet class
Tony Cram facilitating a workshop in Estonia
Workshop in Estonia

Tony Cram BA, MBA, FCIM

Conference speaker
Tony is a regular platform speaker presenting on customer relationships, customer insight, competitive marketing, pricing and innovation at public conferences and company convention. More about conference speaking >>

International experience
He has run workshops, seminars and programmes for clients in more than a dozen European countries, North America, South America, Middle East, Asia and Africa. Internationally he has taught at Vlerick Leuven Gent Management School, Swedish Institute of Management, Stockholm School of Economics, PEF University Vienna, and University of Michigan, USA. 

Innovative Educator
Tony is an innovative educator, designing and delivering programmes on business strategy and market innovation. He has successfully taught virtual classes over live Internet sites in real time. Formerly a member of faculty at Ashridge Business School, he is now an Associate of Ashridge. Seminar and workshop testimonials>>

Publications

  • The Finishing Touch - how to build world-class customer service published by Financial Times Prentice Hall 2010
  • Smarter pricing - how to capture more value in your market published by Financial Times Prentice Hall 2006
  • The Financial Times Handbook of Management 2004 contributor
  • Customers that Count -How to build living relationships with your most valuable customers published by Prentice Hall 2001. Available in six languages.
  • Mastering Risk: Part One Concepts published by Financial Times 2000. Contributor
  • The Financial Times Handbook of Management 2000 contributor.
  • The Power of Relationship Marketing published by Pitman in 1996. Paperback edn. 2002
  • Marketing Managers' Yearbook published by Chartered Institute of Marketing 1992. Contributor

Business Experience as a senior executive
Tony had a background in senior marketing and sales roles, He held a general management position with Manpower. As Director of Marketing Services at TSB Bank, he controlled £20 million marketing expenditure. Earlier, he spent eight years with Grand Metropolitan at operating company board level. As a Marketing Director he played a key part in the launch of Foster's Draught Lager into the UK. For two years he had executive responsibility for 500 licensed retail outlets. His early career was spent with Andre Jamet - a French company in the leisure industry and in the motor industry with Unipart.